Brand promotion has come a long way. Gone are the days when ads on TV and billboards were all a business needed to catch attention. Today, brands are leaning into something far more exciting and relatable: live roasting. Yes, you heard that right! Companies are inviting top comedians to roast them live, in front of a big audience.
The Zomato Example
A great example of this bold marketing move is when Samay Raina, a popular comedian, roasted Zomato live on stage. In a hilarious twist, Samay even wore a Swiggy t-shirt while roasting Zomato, their competitor! This was a bold move for Zomato, and it paid off. They got tons of attention, people laughed, shared the clips, and best of all, Zomato showed a sense of humor and an understanding of what connects with today's audience.
Why Roasting Works for Brands
- It Connects on a Real Level
- Roasting Drives Engagement
- It Builds a Relatable Brand Image
- Stand Out from the Competition
- Turning Roasts into a Marketing Strategy
Connecting on a Real Level
Unlike traditional ads that are polished and predictable, a roast feels raw and authentic. People love brands that don't take themselves too seriously and are open to being the butt of a joke. It's refreshing to see a brand laughing at itself instead of just singing its praises.
Driving Engagement Through Comedy
Roasting taps into what people already love: comedy. When people see a comedian roasting a brand, they're more likely to watch, laugh, and even share it. For brands, it's free publicity that works better than a traditional ad because people genuinely enjoy it.
Building a Relatable Brand Image
A roast can make even a big brand feel more human. When a company allows itself to be teased, it shows they're aware of what people really think. This kind of transparency helps the audience feel closer to the brand, breaking down the "corporate wall."
Standing Out in a Crowded Market
In an age where every brand is fighting for attention, a live roast stands out. Imagine the buzz when a famous comedian takes the stage and roasts a well-known company in front of a live audience. The videos go viral, memes start popping up, and the brand becomes a talking point.
The Future of Brand Marketing
For a brand, being roasted shows confidence. It says, "We're okay with you poking fun at us because we know who we are." Brands like Zomato and others are proving that letting loose and inviting humor can pay off. And for other companies watching, the message is clear: roasting isn't just funny, it's powerful marketing.
So if you're a brand looking to stay relevant and catch people's attention in a crowded market, maybe it's time to consider getting roasted.
If you want your brand to promote the same way, Huntware.co can make it happen.